Alicia Silverstone Makes Getting Gorgeous A Little More Green (with Hemp!)

 Erin La Rosa

Let’s be honest, Alicia Silverstone could be selling hemp flavored bubble gum and I’d buy it. Luckily, she’s hawking something much prettier— the actress/author/advocate can add eco-friendly cosmetic designer to her resume!
We told you when the outspoken vegan first designed a line of cosmetic brushes and bags for EcoTools that launched in December 2009. But now there’s a revamped collection in preview online, officially launching this spring!
Over at Ecouterre, they discuss the changes saying, “the sophomore EcoTools by Alicia Silverstone collection will feature a ‘gorgeous new look, revised shapes, and revamped favorites,’ along with illustrations of Silverstone’s favorite flowers.”
Granted, it’s not the actresses first dip into the designer pool. On her blog,, she has written about designers she admires, and auctioned off stylish eco-friendly duds.
So, let’s count all the way that Silverstone has made this line green. For the cosmetic cases, they are made with natural hemp material, lined with recycled plastic (PET), and the floral design (based off of Silverstone’s favorite flowers) is printed with non-toxic inks. If you want one of her brushes, you can anticipate sustainable bamboo handles, 100% cruelty-free, soft taklon bristles, and recycled aluminum ferrules. All packaging for the brush products is a result of 30% post-consumer reycled content and is also printed with non-toxic inks.
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