What’s next for medical marijuana? Hint: it doesn’t involve a match, pipe or rolling papers. Some of it doesn’t even get you high.
In Steve Kroft’s 60 Minutes story this week, we saw how Colorado has capitalized, literally, on its medical cannabis program. We also saw how the state has become fertile ground for a marketplace of unconventional marijuana products to flourish. And we’re not just talking about pot brownies.
Sodas, peanut butter sandwiches, truffles, breath sprays, skin ointments — almost anything can be infused with marijuana, and in Colorado, entrepreneurs are developing all manner of new pot-infused product lines. These products are a far cry from the dorm-room stash of weed in a plastic baggy, and some of them deliver the medical benefits of the drug without the high.