Regina Varolli

At SIGEP in Rimini, the world’s largest trade show for gelato, MEC3 premiered the new hemp flavor to the tunes of Bob Marley and record-breaking crowds of curious gelato (and pot?) lovers. Having sampled the flavor at SIGEP, I was surprised by its subtle yet unmistakable taste, more than just a novelty, it’s nutty and herbaceous and actually very good. So I decided to sit down with the affable MEC3 Director Gian Maria Emendatori, son of founder Giordano Emendatori, to talk about the revolution.
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