Willie Nelson Launching His Own Brand of Weed

By Rebekah Bell

Willie Nelson
Larry Busacca, Getty Images

Willie Nelson is launching his own brand of weed, which will be called Willie’s Reserve.
The 81-year-old country icon has been a lifelong supporter of cannabis, both on the industrial hemp side and the marijuana side. Michael Bowman, a hemp and pot lobbyist who serves as the forthcoming brand’s spokesperson, tells the Daily Beast that Nelson wants the brand to mirror his enthusiasm for weed.
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