About Us
Jack Herer:
The Legacy Continues in Modern Pharma
Jack Herer isn’t just a name in the cannabis world—he’s the Godfather of the modern cannabis movement. As an outspoken advocate and visionary, Jack shattered the myths surrounding cannabis and championed its rightful place as one of nature’s most transformative plants. With his relentless passion and groundbreaking work—most notably The Emperor Wears No Clothes (1985)—he ignited a movement that continues to inspire activists, patients, and innovators across the globe.
His words still resonate today, reminding us of the immense potential of this plant to enrich lives, strengthen communities, and revolutionize medicine. Jack Herer remains a legendary figure whose work helped transform cannabis from counterculture taboo to a regulated, science-backed therapeutic tool.
At Jack Herer Brands, we honor that legacy by infusing every strain, every product, and every partnership with the same commitment to quality, integrity, and innovation that Jack embodied. From our core genetics to our strategic alliances with EU-GMP certified producers, we ensure that Jack’s vision reaches patients and communities worldwide—not as relics of the past, but as beacons of the future.
His words still resonate today, reminding us of the immense potential of this plant to enrich lives, strengthen communities, and revolutionize medicine. Jack Herer remains a legendary figure whose work helped transform cannabis from counterculture taboo to a regulated, science-backed therapeutic tool.
At Jack Herer Brands, we honor that legacy by infusing every strain, every product, and every partnership with the same commitment to quality, integrity, and innovation that Jack embodied. From our core genetics to our strategic alliances with EU-GMP certified producers, we ensure that Jack’s vision reaches patients and communities worldwide—not as relics of the past, but as beacons of the future.
Our Mission:
From Activism to Medical Excellence
We are The Jack Herer Brand—the official steward of Jack Herer’s genetic legacy and revolutionary spirit. Founded by his family and guided by the principles he championed, we cultivate award-winning cannabis strains under the strictest pharmaceutical standards while maintaining the heart and soul that made Jack’s work legendary.
Today, we work alongside globally recognized partners—SOMAÍ Pharmaceuticals, Airo Brands, Vera Cultivation, and others—to bring Jack Herer genetics to medical markets across Europe, the UK, Germany, Spain, Portugal, and beyond. Every partnership honors Jack’s vision: that cannabis should be accessible, respected, and recognized for its profound healing potential.
Our core strain library celebrates time-honored genetics, carefully curated with the same precision Jack would be proud of. As we collaborate with internationally acclaimed breeders who share our values, we blend the best of the past with the innovation of the future.
A portion of our proceeds flows directly to the Jack Herer Foundation, funding education, research, and advocacy initiatives that continue Jack’s fight for full legalization and equitable access to cannabis medicine worldwide.
Today, we work alongside globally recognized partners—SOMAÍ Pharmaceuticals, Airo Brands, Vera Cultivation, and others—to bring Jack Herer genetics to medical markets across Europe, the UK, Germany, Spain, Portugal, and beyond. Every partnership honors Jack’s vision: that cannabis should be accessible, respected, and recognized for its profound healing potential.
Our core strain library celebrates time-honored genetics, carefully curated with the same precision Jack would be proud of. As we collaborate with internationally acclaimed breeders who share our values, we blend the best of the past with the innovation of the future.
A portion of our proceeds flows directly to the Jack Herer Foundation, funding education, research, and advocacy initiatives that continue Jack’s fight for full legalization and equitable access to cannabis medicine worldwide.
DAN HERER
Jack’s son and custodian of his legacy, Dan Herer leads the brand’s strategic vision with the same passion his father brought to the movement. As founder and guide of the Jack Herer Foundation, Dan ensures that every product, partnership, and initiative honors Jack’s uncompromising commitment to quality, education, and cannabis freedom.
